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Cross-cultural buisness behavior  

Forfattere:
Richard R. Gesteland
Udgiver:
Samfundslitteratur
Materialetype:
 
Indhold:
Grundbøger og systemer, Supplerende materiale
Målgruppe:
Hhx
Afsætning, Markedskommunikation, Virksomhedsøkonomi
Stx
Erhvervsøkonomi, Kulturforståelse
Erhvervsuddannelser
Faglig kommunikation, Erhvervsfag 3
Korte videregående uddannelser
Academy Profession Programme, Handelsuddannelser og økonomiske uddannelser
Registreret af:
Academic Books

The theme of this new edition is CHANGE. First of all, cultures change: Business behavior in markets around the world is constantly evolving, impelled by generational shifts, improvements in education and (especially) increasing exposure to the world marketplace. That is why all 43 Negotiator Profiles have been thoroughly updated with new cases and fresh examples added. In addition, international managers' challenges have changed too. For example, just a few years ago participants at Global Management seminars around the world were mainly interested in how to communicate and negotiate with overseas partners. But they now find that their toughest challenges are how to manage overseas subsidiaries, strategic alliances and international partnerships. To reflect these new realities the book's time-tested framework for understanding cross-cultural negotiating behavior has been expanded to include a wide variety of practical pointers on managing in today's global marketplace. 

Bogkortets ID
92830035
Dato for offentliggørelse
27. maj 2016
Udgivelsesdato
2. januar 2012
Er læremidlet interaktivt?
Nej
Slutbrugere
Elev/kursist/studerende, Underviser
Omfang
399
Udgave/version
2012
ISBN
9788763002387
Pris (ekskl. moms) og vilkår
380 (vejl.)
Emneord
international handel, kulturforståelse, forhandling
Læringsmål
  • Erhvervsuddannelser
    • Grundfag
      • Faglig kommunikation, Erhvervsfag 3
  • Hhx
    • Afsætning
    • Markedskommunikation
    • Virksomhedsøkonomi
  • Korte videregående uddannelser
    • Academy Profession Programme
      • Marketing Management
    • Handelsuddannelser og økonomiske uddannelser
  • Stx
    • Erhvervsøkonomi
    • Kulturforståelse